How to Select the Right Fragrance Notes for Your Private Label Products?

Too many brands assume “any pleasant scent will sell.” They skip the strategy and dive into production—only to see inventory stagnate while competitors thrive. The difference? Strategic fragrance note selection that aligns scent families, consumer psychology, and regional appeal. Fragrance note selection for private‑label products demands more than “nice smell.” It requires understanding scent families, […]

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