Day: October 27, 2025

Candles vs Diffusers: Which Fragrance Solution Should Your Retail Business Choose?

Retailers face mounting pressure to select fragrance formats that drive sales without draining resources. Choosing between candles and diffusers often feels like guesswork, leading to misaligned inventory, disappointed customers, and stagnant revenue. Candles deliver immediate scent impact and gift appeal with 50-70% profit margins, while diffusers offer passive, long-lasting fragrance with 60-80% margins and lower […]