Day: February 22, 2026

Candle Packaging That Sells: The Designs Everyone’s Talking About

Picture this scene: A consumer walks into a boutique, shelves lined with beautifully displayed candles. Before she lights it, before she even smells the fragrance, what makes her stop and reach for that specific candle? It’s the packaging. In today’s competitive retail environment, the buying experience for a candle is first visual, and then olfactory. […]