The Economics of Refills: How Manufacturers Design Convenient, Safe Fragrance Refills to Reduce Long-Term Client Costs
In the home fragrance industry, a significant trend is reshaping consumer buying habits: shifting from "buying a bottle" to "long-term ownership of a bottle." As a brand owner or buyer, you may have already noticed that refills are no longer just a "cheaper" option; they are becoming central to customer loyalty and sustainable brand image. […]
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