Keeping Up with Trends: How Manufacturers Quickly Respond to Market Demands for “Healthy Scents,” “Natural Oils,” and “Smart Sensing”
The fragrance industry moves fast. What was trending last year—say, heavy gourmand scents—might be replaced this year by "light wellness" or "functional fragrances." For brands and buyers, spotting the trend is only half the battle. The real challenge is: How do you turn that trend into a physical product on a shelf, quickly and cost-effectively? […]
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