Quels types de produits de parfumerie votre marque doit-elle privilégier pour maximiser son impact sur le marché ?
Startup fragrance brands face overwhelming product choices that can make or break their market entry success. Strategic product selection determines brand positioning, target market access, and distribution channel opportunities. Scented candles establish premium positioning, reed diffusers appeal to convenience-focused consumers, room sprays offer versatile applications, and car air fresheners expand beyond traditional home fragrance markets. […]
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