Jour : 11 avril 2026

From TikTok to Your Vanity: The Social Media Perfume Boom

A few years ago, discovering a new fragrance meant a trip to the department store counter—spritzing paper strips, comparing notes, and eventually choosing a single signature scent to wear for years, perhaps even decades. That world has been turned upside down. Today, fragrance discovery happens mid-scroll. A 15-second video appears on your For You Page: […]