What Are the Fragrance Trends 2025 That Will Shape Your Product Line?

Product teams waste months chasing fragrance trends that never convert into sales. The 2025 market demands precision—consumers now expect scents that align with their emotional states, seasonal rhythms, and regional identities. Fragrance trends 2025 center on mood-driven formulations, gender-neutral compositions, and regional scent preferences that split distinctly between European and US markets. Woody-floral blends dominate […]

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