Как разработка сезонных ароматов может изменить рыночную позицию вашего бренда?
Your brand launched a summer fragrance in August. Competitors already secured shelf space in May. By the time your bottles arrived, retailers had moved on to fall collections. This timing mismatch cost you an entire selling season and left inventory gathering dust in warehouses. Strategic seasonal fragrance development transforms market positioning by aligning scent launches […]
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