From TikTok to Your Vanity: The Social Media Perfume Boom
A few years ago, discovering a new fragrance meant a trip to the department store counter—spritzing paper strips, comparing notes, and eventually choosing a single signature scent to wear for years, perhaps even decades. That world has been turned upside down. Today, fragrance discovery happens mid-scroll. A 15-second video appears on your For You Page: […]
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